Virtual Reality Technology and Changing Ads: The Lipton Case

The expansion of technology and the Internet in 21st century, along with increase access power introduction digital social media sectors, has led to a shift understanding advertising. Parallel these advancements, it been explored how quickly people are adopting smart mobile devices that have evolved advancement computer technology, advertisements advertisement designs can be created using devices. As result development 3D graphics software technologies as well technologies, evolution virtual reality from past present examined following step. emergence today's glasses, their entry into consumer's life, impact discussed. reasons for adoption this by companies producing glasses suitable own devices, also It was attempted analyze compatibility fact advertising began advances. Content analysis, one qualitative research methodologies, utilized determine effects, contributions, changes all recent technological advancements had on contemporary environment. Using Lipton's matcha tea campaign case study, purpose study is investigate relationship between modifying perceptions. method, document utilized. In regard, Scottish manufacturer Lipton released Japanese Matcha 2016 VR 360 degrees YouTube. campaign, actual photographs shot modeled images were combined displayed mixing them assistance computer. When we terms future, watch, order, play, even control what they want without leaving homes; At same time, anticipated save time while doing these.